For organizations, critical data for parties, places, and things is called master data. While conventional strategies are available for manipulating data, this episode places special emphasis on how to make the most out of your master data. Scott Taylor - The Data Whisperer shares his advice.

Have you ever had difficulty convincing your boss to back your model or data project? Scott Taylor – The Data Whisperer, has seen it all. He explains why it is so important to have good master data, and how people in IT can become more effective in getting their projects funded.

Master data governance is the focus of Scott Taylor - The Data Whisperer for his role in advising businesses on data management. With Jason Foster at the helm, they discuss what language to use in communicating across the organisation, and how to avoid making data a boring topic for the C-Suite.

Talking about MASTER DATA with The Data Whisperer - Scott Taylor. Walker Reynolds & Zack Scriven talk with Scott about master data and how it relates to, and empowers, Industry 4.0 concepts.

Scott Taylor - The Data Whisperer knows it’s not always easy getting the attention of the higher-ups, especially when it comes to data. On tis podcast, he gave us some awesome advice about getting upper management to listen to your data needs, and resource you appropriately.