I'm the CDO (Chief Dog Officer) of the Puppets of Data. I must create a data-driven Utopia of interoperability where insights flow freely from workflow to edge across integrated ecosystems And I have to fix the quarterly reports Let's give a call to the IT BEE and see how they're doing.

You must connect Data Management to the Essence of Your Business. That is the best way to get C-Level support and business stakeholder engagement. Your Data Management Story starts with discovering the essence of your business. Watch this Data Story Mini Clinic to discover yours.

As a data management leader, you've got to communicate the value and importance of data management to business leaders. You start with what the business is about: every business is looking to create value through their brands as they grow and prove and protect their relationships.