As a data management leader, you've got to communicate the value and importance of data management to business leaders. You start with what the business is about: every business is looking to create value through their brands as they grow and prove and protect their relationships.

Scott Taylor – The Data Whisperer shares some BAD DATA IDEAS. These are ideas that I think are bad about data but they're not about bad data. These are not going to work. They are Bad data ideas.

How is Master data still relevant to companies today? Master data is probably the oldest kind of data being this foundational structured list of the things that are most important for an organization. My feeling is Master Data is Macro-Trend agnostic.

Scott Taylor – The Data Whisperer - Data has to move Data, to have value, has to be in motion. It cannot be stuck in a silo. It can't be held by people in your organization because they want to keep their job. Those days are already over.

If I had a minute with a CEO and I'm trying to pitch them I wouldn't whine about data quality I’d say we don't have a common definition and a common structure for our customer. There's not a CEO who thinks that they should have better data quality. That’s not what they are thinking about.