Scott Taylor – The Data Whisperer covers the 8 ‘Ates of data value. Part 9 FINDING TRUTH AND MEANING: How do we start to put your data to work? These are use cases or notions or ways people look at using data itself. this are all the things that I've seen that people do with data.

Scott Taylor – The Data Whisperer covers the 8 ‘Ates of finding data value. Part 8 CIRCULATE: Data has to move Data, to have value, has to be in motion. It cannot be stuck in a silo. It can't be held by people in your organization because they want to keep their job. Those days are already over.

Scott Taylor – The Data Whisperer covers the 8 ‘Ates of finding data value. Part 7 COMMUNICATE: You want to be able to communicate cleanly and consistently and master data allows you to do that. Do we speak the same language? Do we understand each other? Do we have common definitions?

Scott Taylor – The Data Whisperer covers the 8 ‘Ates of finding data value. Part 6 EVALUATE: Once you've built this foundation, then you can start to evaluate. That's where analytics comes in. If you don't have that truth on the bottom, you're not going to get adequate meaning.

Scott Taylor – The Data Whisperer covers the 8 ‘Ates of finding data value. Part 5 INTEROPERATE: Take standardized data and put it into a process that allows your business to scale connect with other entities, connect with other systems, where you can do things seamlessly.

Scott Taylor – The Data Whisperer covers the 8 ‘Ates of finding data value. Part 4 AGGREGATE: Then you begin to aggregate. You want to be able to aggregate all that data up. How do you pull all these things together. Aggregate up to the market level, to the company level, to the category level.

Scott Taylor – The Data Whisperer covers the 8 ‘Ates of finding data value. Part 3 INTEGRATE: - You want to INTEGRATE data. You want to take all these disparate sources of data you have and pull them all together in some way. It could be physically. It could be virtually.

Scott Taylor – The Data Whisperer covers the 8 ‘Ates of finding data value. Part 2 VALIDATE: First thing you do with a relationship is validate it. You want to make sure you've got that validation process in there before you move forward. That's where a lot of data trouble starts.

Scott Taylor – The Data Whisperer covers the 8 ‘Ates of finding data value. Part 1 RELATE: Everybody wants to build relationships. You want to Relate that's what business is all about is building relationships. No relationships. No business Simple equation.