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WHAT THE PEOPLE THINK:

"A must read for anyone seeking funding for Data Management."

"A Truly Entertaining and Amazing Read"

"Data Management made Sexy!!"

"An instant data classic"

TELLING YOUR DATA STORY, Data Storytelling for Data Management: The Data Whisperer’s practical guide to explaining and understanding the strategic value of data management.

The need for data management is everywhere across your company. But we need to tell a better data story to C-Level Executives and Business Stakeholders.

There Are Two Kinds of Data Storytelling: 

Data Storytelling is probably the hottest non-technical trend in the technology related space. But it does not directly support data management because it is focused on analytics or telling stories with data. So, it is time to expand the realm of Data Storytelling to recognize the role of data management by telling stories about data.

THIS BOOK IS FOR:

• Data management leaders trying to explain your value to C-Level and business stakeholders. 

• Business stakeholders trying to comprehend why data management is important. 

• Data scientists looking to understand better how you connect to "The Business." 

• Data Services Salespeople wanting to position the business value of their offerings.

• Anyone interested in understanding the business value of data management. 

I offer simple explanations about why data management is essential for your organization. Without going deep into technical concepts and processes, I focus on the business-related outputs. I share ways you can think about what foundational data does. Its importance is vital for the future of your enterprise.